Larry Jansen earns a place in the Iowa Insurance Hall of Fame

Five exemplary leaders have been selected for induction into the Iowa Insurance Hall of Fame. The 2018 inductees will be honored during the 22nd annual induction ceremony to be held April 26 at the Prairie Meadows Convention Center in Altoona. They are: 

  • Steven C. Harms, retired president and chairman, Rain and Hail LLC.
  • Larry Jansen, retired president and CEO, Grinnell Mutual.
  • The late James Luhrs, retired president and CEO, Equitable of Iowa.
  • Duane Monson, retired county mutual manager and independent agent.
  • Larry Zimpleman, retired chairman and CEO, Principal Financial Group.


Jansen’s career

Larry Jansen began his insurance career in 1969 with Hawkeye Security Insurance Co., and in 1979 he joined Grinnell Mutual as a personal lines underwriting manager. He was named president of Grinnell Mutual in 2012, following key leadership changes and three years of unprecedented storm losses. He used his experience, vision and energy to develop a strategic road map and institute significant financial changes that led to a return to fiscal stability and record-breaking profitability during the last three years of his presidency. Jansen retired in December 2017. 

During his tenure, Jansen led efforts to convert the company’s legacy systems to a state-of-the-art insurance platform. He also created two new underwriting companies — Grinnell Select Insurance Co., and this year a venture that will provide a new rating methodology aimed at appealing to millennial customers. He was also responsible for Grinnell Mutual’s role as one of the seven founding members of the Global Insurance Accelerator, an incubator for insurance-focused technology startups. 

Jansen expanded Grinnell Mutual’s affiliated mutual membership into two new states, Montana and New York, with more states on the horizon. His vision has also produced a new brand campaign for the mutual membership as well as for the company, the first significant change in more than 50 years.